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Can you share more about your transition from CPG brand management to Product Marketing Management in tech? What advice do you have for those who are currently in CPG Brand Management, already have an MBA, and are looking to pivot into PMM in Tech?

Brendan Flannery

LinkedIn Senior Product Marketing Manager | Formerly Lyft, Peet's Coffee • 4y

As someone who made the transition from CPG/Retail into Tech without an MBA (I was still pursuing mine at the time), here’s a couple other thoughts on “making the jump”: 1) Don’t try to fit a square peg (you) in a round hole (the opportunity) - When I made the transition from CPG/Retail into tech, I had to be patient and wait for the right opportunity. Eventually, I found a role in tech that was looking to leverage my experience with retail operations. I also know colleagues who tailored their ...Read More

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Brendan Flannery

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Can you share more about your transition from CPG brand management to Product Marketing Management in tech? What advice do you have for those who are currently in CPG Brand Management, already have an MBA, and are looking to pivot into PMM in Tech?