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Can you share more about your transition from CPG brand management to Product Marketing Management in tech? What advice do you have for those who are currently in CPG Brand Management, already have an MBA, and are looking to pivot into PMM in Tech?
What experiences did you find to be most translatable and valuable? What experiences and/or certifications should we seek to better prepare us for this transition?
I personally used my MBA to transition from CPG to Tech. However, I've seen many do so without an MBA and generally speaking, it is possible by focusing on transferable skills, for example: 1) Focus on user insights - relevant across both industries but might be executed in practice in different......Read More
As someone who made the transition from CPG/Retail into Tech without an MBA (I was still pursuing mine at the time), here’s a couple other thoughts on “making the jump”: 1) Don’t try to fit a square peg (you) in a round hole (the opportunity) - When I made the transition from CPG/Retail into ......Read More
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1Password Director, Product Marketing, Eric Changon Product Marketing Soft and Hard Skills
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It certainly depends but I'd say it's more important to have the right soft skills. Specifically for product marketing teams. What PMMs do can really vary company to company. So while it's likely your hard skills will at least "sort of" transfer, there is no gaurentee. So, communication, flexib......Read More
For me personally, it's really straightforward: 1) high EQ, 2) strong written and verbal communication skills, 3) empathy. As product marketer, you are constantly working with 5 core audiences (executives, customers, sales, marketing, product management) and you need to be able to connect with al......Read More
Understanding how Brand Marketing works is critical to succeed in Product Marketing as these two teams work closely together to bring any Marketing and Product work to life. Brand Marketing thinks about creating a long-term, strategic plan to continuously boost a brand's recognition and reputa......Read More
A lot depends on the type of role. In general hard skills is where a lot of hiring managers would edge towards as it ensures the technicality of the role can be carried out. Soft skills are also vitally important and shouldn't be ignored. For soft skills, in a cross-functional role, it's virtuall......Read More
1. Not knowing the product: I've known PMMs who had never...used...the product. For real. This is job #1 - get familiar with the product, build and do demos with customers, spend time with the product managers understanding the roadmap, what's been the history, what is the vision for......Read More
I find that a lot of the most successful marketers as well as product marketers come from a sales background and I have a lot to learn from them. You're already super customer-focused, you're a great communicator, you are an expert at thriving in tense situations, and nobody knows the go-to-marke......Read More
When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job or vice versa? What are the most important soft skills to have as a product marketing professional? How important are brand marketing skills for product marketers compared to analytical skills?What are mistakes product marketers make when trying to influence the roadmap that end up damaging their relationship with product managers?What can someone who has an extensive sales background do to prove themselves competent for an entry-level product marketing role?