All related (9)
Valerie Angelkos
Product Marketing Lead at Plaid | Formerly Google
I personally used my MBA to transition from CPG to Tech. However, I've seen many do so without an MBA and generally speaking, it is possible by focusing on transferable skills, for example: 1) Focus on user insights - relevant across both industries but might be executed in practice in different ways. In Tech, and depending the size of the company, you rely more on UXR teams and product-usage insights whereas in CPG it's generally more scaled Market Research.  2) End to end campaign and/or program management - Show how you can deliver a campaign end to end, from strategy to execution to m...more
Brendan Flannery
Sr. Product Marketing Manager at LinkedIn | Formerly Lyft, Peet's Coffee
As someone who made the transition from CPG/Retail into Tech without an MBA (I was still pursuing mine at the time), here’s a couple other thoughts on “making the jump”:  1) Don’t try to fit a square peg (you) in a round hole (the opportunity) - When I made the transition from CPG/Retail into tech, I had to be patient and wait for the right opportunity. Eventually, I found a role in tech that was looking to leverage my experience with retail operations. I also know colleagues who tailored their job search towards tech companies that have a foot in the CPG space. Don’t be afraid of gettin...more
Marcus Andrews
Director of Product Marketing at

I think to be a great PMM leader, it's really important to have done the work. So to have owned massive product lauches, designed narratives, led sales trainings, etc. PMM can be an ambigous job so a leader that hasn't been there done that usually isn't succesful. 

The hard skill then left to learn is management. Coaching, support, leadership, alignment. That's a hard skill that you can't overlook. Just becuase someone is a great PMM doesn't mean they will become a great PMM leader. It takes knowledge, practice, and time to acheive that just like anything else. 

Abdul Rastagar
GTM Leader | Marketing Author | Career Coach
Written and oral communication are probably the most important skills you can develop, as they will help you get a foot in the door early in your career and also will continue to be useful throughout your whole career. Going straight into product marketing without any background in it is difficult, but not impossible. You’d want to look for an associate product marketing position or if you have technical skills, look for a technical product marketer. I’ve seen others go through the content or documentation paths to product marketing because both of these roles require writing and customer-...more
Valerie Angelkos
Product Marketing Lead at Plaid | Formerly Google
Retention is a hard topic and I personally think a healthy amount of rotation across different companies and roles is critical to develop a robust PMM skillset, so I have that in mind when I think about the team's I've managed and how to provide them with what they need to feel motivated and continue to progress in their career. A couple of things I focus on: 1) Scope breadth and complexity - People want to continue to grow and feel they have incremental impact in their roles. I make sure I work with PMMs to design a scope that balances their strengths and areas of opportunity, and where...more
Robert McGrath
Vice President Global Marketing at CalypsoAI
There are multiple ways I'd suggest doing this. One approach is to use the current area that you're focused on i.e. sales enablement, and how you can use your knowledge and experience of this to influence the likes of product launch strategies. For example, if you're in sales enablement you have a birdseye view of what the sales teams challenges are, what they're hearing from their customers and what works within the pre and post-sales processes. Use this knowledge to springboard yourself into conversations with other people across the org. This helps because 1) it allows you to build lasti...more
Liz Tassey (she/her)
VP of Marketing at
Wow I love this idea! A couple of thoughts: 1. Customer-obsession: This is probably the #1 skill/perspective that we can help other teams embrace. Is this driving value for the customer, is this something they can easily understand, are we solving the pain point in a unique and differentiated way, etc. 2. Value orientation: This is captured a bit in the customer-obsession point, but if the entire company can have a great focus on value (building value, communicating value, helping the customer realize the value), that can be a powerful turning point for a business...more
Ryane Bohm
Director, Product Marketing at Gong | Formerly Salesforce, GE

I tend to keep my communications short, sweet, and to the point keeping the mentality of "what's in it for them" at the top of my mind. Bullet points and a TL;DR summary help with this. Make sure there is a crisp ask or offering at the end if you are hoping for a next step. And as you would with anybody you work with, be respectful of their time!