Howl VP of Product Marketing | Formerly Google • 4y
I personally used my MBA to transition from CPG to Tech. However, I've seen many do so without an MBA and generally speaking, it is possible by focusing on transferable skills, for example: 1) Focus on user insights - relevant across both industries but might be executed in practice in different ways. In Tech, and depending the size of the company, you rely more on UXR teams and product-usage insights whereas in CPG it's generally more scaled Market Research. 2) End to end campaign and/or progr ...Read More
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