Salesloft Product Marketing Director, Analyst Relations • 3mo
Misalignment with leadership will derail a launch every time. It doesn't matter if the launch is next week, an executive WILL redirect you if they don't agree with the message or execution. The most successful launches I led had intentional touchpoints with cross-fx leadership BEFORE we hit milestones. Usually that meant: Alignment meeting before the broader kickoff to decide on payload and theme Mid-way sync to 1) ensure nothing had changed across the org that could change launch direction and ...Read More
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