Carlos Seguín Lozano

It depends, but whenever possible, automation, invest on developing scripts to automate processes. In my case, very focused on Sales Enablement at the moment, that normally implies a bit of web scrapping, automation and notifications. If you can code, do it yourself, if you can't, try nocode tools, plenty around, else, get someone from product to help you. This last one implies some work. For someone to help you they'll need to understand: The specific question you are trying to answer The proce ...Read More

Hi there,It really depends on where are you hosting your files. Google Workspace? SharePoint? SalesForce? Each platform offers different levels of tracking and analysis. Some ways I've used in the past are:- Use a tool like docsend (simple) or sales content management platforms like highspot, Klue, also getaccept does that too and many others.- Generate short urls using tools bitly or t.ly, then share that link- Or else, if you use Google Workspace, I'm building a small add-on to... Track how of ...Read More

A few recipes: The "Drafting Strategy," as drafting in professional cycling. Essentially, it involves finding out who your competitors are talking/selling to, determining what phase of the selling cycle they're in, and showing up at the last minute with a better proposition. Let your competitor do the legwork of finding and educating the customer about the need. To find out we analyze LinkedIn connections between competitors and potential clients. The "Conference scanner" or just "Attendant scan ...Read More