Question Page

How are your top performing enterprise reps doing to identify potential opportunities?

2 Answers
Fabio Maglieri
Fabio Maglieri
Yext Director Enterprise SalesMarch 16

Pre-Stage

Identify potential low-hanging fruits by approaching competitors of your top customer success stories.

Approach top customer success stories of your competitors and prove that you can do better.

Lead Management

Qualify

Use proven sales methodologies like MEDDPIC to fact-check the potential of your opportunities. 

Challenge

Question the potential of your opportunities by using the knowledge you have gained over the industry and company. Leverage your peers and colleagues to examine the opportunity. Challenge the prospect early stage to understand if it have potential for being a real champion.

928 Views
Brandon Love
Brandon Love
Salesforce Regional Sales DirectorOctober 11

Our top reps excel at spotting potential opportunities. Since we're focused on run-rate tactical deals in the form of additional license, new initiatives, and pilots, our main stakeholders are typically at the VP level or below. The key here is mastering the art of tailoring conversations - distinguishing between "above the line" and "below the line" discussions ensures that our messaging aligns with the audience.

In larger enterprises, industry trends and company direction are often widely available. It's crucial to delve into these trends, gaining a deep understanding of industry challenges and directions. This forms the basis for crafting a unique perspective that resonates not only with the business but also its key players. Once everyone's on the same page and the problem is crystal clear, we can then propose a forward-thinking solution that drives them towards their desired outcomes.

What sets this approach apart is its emphasis on discovery. Rather than leading with a product pitch, we invest time in understanding the company's priorities. This makes our interactions much more aligned with the client's needs, creating a more genuine and less "sales-y" experience. This method ensures that our solutions aren't just one-size-fits-all, but tailored to fit the precise needs of each client we engage with.

908 Views
Top Sales Mentors
Jessica Holmes
Jessica Holmes
Adobe Director, Adobe Sales Academy
Jefferson Reis
Jefferson Reis
Tim Britt
Tim Britt
Freshworks Senior Director of Channels Europe
Lucy Ye
Lucy Ye
Square Head of Sales, Services & General Business
Jon Boyer
Jon Boyer
Zapier Director of Sales
Sarah Mercedes (Osborne)
Sarah Mercedes (Osborne)
HubSpot Head of Corporate Sales, West Coast
Andrew Zinger
Andrew Zinger
Fastly Senior Director, Global Sales Enablement
Roee Zelcer
Roee Zelcer
TikTok Head of Sales, Products & Services
Katie Harkins
Katie Harkins
UserTesting VP of Sales
Eric Martin
Eric Martin
Vanta Head Of Sales