Catherine Bassett

The best way to get better is framing and articulation is to understand what works best for your organization based on lifecycle stage, market type and product type. You may want to try framing using a few different types of strategies to see what fits best. The most popular frameworks are: Lean Product Management: This framework emphasizes the importance of iterating quickly and frequently, using customer feedback to inform decisions, and minimizing waste in the product development process. It ...Read More

What most customer success managers get wrong in my experience is not using the right data or framing the story specifically to the needs of the C-Suite. If you're looking for investment, make sure they understand fully what the investment is and how it will benefit the company and customers. However, don't overwhelm them with data, keep it to what is important to them.  1. Make sure you have a full review of all of your key data points and be ready to answer follow up questions. Data makes deci ...Read More