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2 Answers
John Brunkard
John Brunkard
Sitecore Senior Director, Head of Customer Success APJApril 29
Here are a few things that customer success managers (CSMs)may get wrong: 1. Not speaking their language: C-suite executives typically have a different set of priorities and concerns than lower-level employees. CSMs may struggle to influence the C-suite if they are not able to speak in ......Read More
Catherine Bassett
Catherine Bassett
Gorillas VP ProductMarch 9
What most customer success managers get wrong in my experience is not using the right data or framing the story specifically to the needs of the C-Suite. If you're looking for investment, make sure they understand fully what the investment is and how it will benefit the company and customers. How......Read More