Cheryl Neoh

I would challenge candidates not just to think about what questions to ask, but how best to position / ask the questions. Get specific: The more specific you can be with regards to questions about the role itself, the better you showcase your understanding of what the role entails.  Answers-first; Demonstrate that you have a POV: This may seem counterintuitive but personally, I'm most impressed when candidates ground their questions with an answers-first approach. It shows they've done due dilig ...Read More

From a messaging perspective, you need to consider what's the "1+1=3" story. Part of this entails understanding when in the funnel to message on platform/solution-level benefits vs. more product-specific benefits, i.e. developing campaign messaging hierarchy so there's a red thread narrative that ties it all together. This also needs to be reflected in a holistic approach to pricing & packaging, otherwise you risk the perception of nickel & diming your customers with add-ons. Consider ca ...Read More

Regular catch-ups (1-on-1s): These are important opportunities for specific line-of-business (LOB) / product leads to share top priorities & initiatives with those who operate more cross-functionally across PMM, and vice versa. In addition to 1:1s, these can also be in the form of quarterly roadshows between partnering teams.  Regular readouts (1-to-many): Whether its giving visibility into the planned campaign calendar, or sharing recent research, finding a cadence and channel to regularly ...Read More