Cheryl Neoh

Director, Product Marketing - Core product & SMB Segments, Toast

Content

What are some of the best questions that you have received from an interviewee as a hiring manager/ stakeholder while conducting the interview? What questions showed intent/ the candidate's excitement about the organization/ team and role?

Cheryl Neoh

Toast Director, Product Marketing - Core product & SMB Segments | Formerly Zendesk • 3y

I would challenge candidates not just to think about what questions to ask, but how best to position / ask the questions. Get specific: The more specific you can be with...

1497 Views

How do you make the transition from disparate products to a platform?

Cheryl Neoh

Toast Director, Product Marketing - Core product & SMB Segments | Formerly Zendesk • 3y

From a messaging perspective, you need to consider what's the "1+1=3" story. Part of this entails understanding when in the funnel to message on platform/solution-level b...

944 Views

How does your platform and solutions PMMs collaborate with product-focused PMMs?

Cheryl Neoh

Toast Director, Product Marketing - Core product & SMB Segments | Formerly Zendesk • 3y

Regular catch-ups (1-on-1s): These are important opportunities for specific line-of-business (LOB) / product leads to share top priorities & initiatives with those w...

556 Views