Cheryl Neoh

Director, Product Marketing - Core product & SMB Segments, Toast

About

Previously at: - Zendesk - Electronic Arts (EA) - BBDO (clients incl. HBO, Hyatt, Tiffany & Co, Bayer, J&J, The Economist)

Content

What are some of the best questions that you have received from an interviewee as a hiring manager/ stakeholder while conducting the interview? What questions showed intent/ the candidate's excitement about the organization/ team and role?

Cheryl Neoh

Toast Director, Product Marketing - Core product & SMB Segments • August 29

I would challenge candidates not just to think about what questions to ask, but how best to position / ask the questions. * Get specific: The more specific you can be with regards to questions about the role itself, the better you showcase your understanding of what the role entails. * ......Read More

970 Views

How do you make the transition from disparate products to a platform?

Cheryl Neoh

Toast Director, Product Marketing - Core product & SMB Segments • August 29

From a messaging perspective, you need to consider what's the "1+1=3" story. Part of this entails understanding when in the funnel to message on platform/solution-level benefits vs. more product-specific benefits, i.e. developing campaign messaging hierarchy so there's a red thread narrative that......Read More

834 Views

How does your platform and solutions PMMs collaborate with product-focused PMMs?

Cheryl Neoh

Toast Director, Product Marketing - Core product & SMB Segments • August 29

* Regular catch-ups (1-on-1s): These are important opportunities for specific line-of-business (LOB) / product leads to share top priorities & initiatives with those who operate more cross-functionally across PMM, and vice versa. In addition to 1:1s, these can also be in the form of qua......Read More