How does your platform and solutions PMMs collaborate with product-focused PMMs?
I'm the first product marketer focused on a specific industry across our entire platform while the majority of the team is focused on specific product(s) and/or sales segment.
Amperity SVP, Head of Marketing • 1y
Your messaging hierarchy should guide how product, platform, and solution messaging/PMMs fit together. Platform Messaging: Platform Messaging should serve as a framework ...
486 Views
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
As a Director of Platform and Solution Marketing, my role is to be an expert in the jobs that are to be done for the different personas that buy or use Outreach and work ...
623 Views
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Think of your PMM team as an interface to the organizations they serve. Your org structure can vary from company to company, but I've often said that messaging, if done r...
1764 Views
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
This is a common model at enterprise focused companies. . I can share a bit from my experience at Microsoft and Qualtrics First- the industry PMM is the subject matte...
506 Views
Toast Director, Product Marketing - Core product & SMB Segments | Formerly Zendesk • 3y
Regular catch-ups (1-on-1s): These are important opportunities for specific line-of-business (LOB) / product leads to share top priorities & initiatives with those w...
556 Views
Director of PMM | Formerly Meta, Upwork, Zendesk, PagerDuty • 1y
If you work on a PMM team that has specialized roles between Platform/Solution PMMs vs Product-Focused PMMs, this must mean that you have clear role definitions to distin...
2099 Views
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 1y
This starts with leadership alignment. Whoever leads Solutions marketing must be tightly locked with PMM leadership with shared goals and strategy. With visibility into t...
1026 Views