Chris Haberle

Earn exec trust and alignment. If an organization has never had product marketing before, they still have been doing some of the core product marketing activities. They have words to describe the offering, there are pricing tiers established, etc. This also means that they may feel like their messaging is great because they did it. You coming in and saying "here is why your messaging is broken..." may not land the way hope it will. Before you join: Figure out why they haven't had PMM thus far. T ...Read More

Back when Microsoft released Windows 7 in the late 00's, they ran a campaign that had different people saying different things, but the suffix was always "...and Windows 7 was my idea". I'm certain there were a ton of internal egos hurt from the folks that actually built Windows 7 but the point was to land collective ownership rather than individual brilliance. So, the very short answer here is, you gotta bring people along to get adoption and give people ownership. "I'm a seller/co-founder/engi ...Read More