Chris Haberle

VP Product Marketing, SeekOut

Content

When you are joining an organisation that never had product marketing before and are struggling with all areas of Product Marketing (Position, Persona, Messaging, Sales enablement etc) what should be prioritised first?

Chris Haberle

SeekOut VP Product Marketing • April 27

Earn exec trust and alignment. If an organization has never had product marketing before, they still have been doing some of the core product marketing activities. They have words to describe the offering, there are pricing tiers established, etc. This also means that they may feel like their me......Read More