Chris Haberle

VP Product Marketing, FullStory

Content

When you are joining an organisation that never had product marketing before and are struggling with all areas of Product Marketing (Position, Persona, Messaging, Sales enablement etc) what should be prioritised first?

Chris Haberle

FullStory VP Product Marketing | Formerly AWS, Microsoft, SeekOut • 3y

Earn exec trust and alignment. If an organization has never had product marketing before, they still have been doing some of the core product marketing activities. They h...

299 Views

How do you ensure that your messaging framework gets implemented company-wide?

Chris Haberle

FullStory VP Product Marketing | Formerly AWS, Microsoft, SeekOut • 1y

Back when Microsoft released Windows 7 in the late 00's, they ran a campaign that had different people saying different things, but the suffix was always "...and Windows ...

244 Views