Anthropic Product Marketing • 1y
Every PMM I’ve ever talked to has experienced this: you spend a ton of time researching and crafting the perfect messaging framework only for other teams to forget it exists. It’s definitely happened to me. While I’d love to create a concise messaging framework that the entire company uses, the reality is messaging frameworks are most helpful for marketers. Sales doesn’t want a messaging framework, they want a pitch deck and talk tracks. Demand Gen doesn’t want a messaging framework, they want ...Read More
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