Chris Hession

I’ve found product marketing influences roadmap in two main ways: bringing real signal, and earning the right to be heard. On the signal side, the best channel is showing up with evidence from the market that helps the team prioritize with confidence. When you can point to consistent patterns across customers, segments, and deals, it shifts the conversation from opinions to priorities. Win-loss trends and deal patterns Customer conversations and direct research Surveys and quantitative validatio ...Read More