What are the main channels product marketing can use to influence roadmap?

I’ve seen the most effective influence happen when PMM is embedded in the day-to-day work of product teams.In practice, that means actively participating in discovery con...

You can’t shape what you’re not part of. Influencing the roadmap starts with being plugged into the right product cadences — quarterly planning, QBRs, product reviews, an...

The main channels I use are: sales calls, customer conversations, competitive intel, market research, and industry trend reports. These are all places where you're hearin...

I've found the best way to work with product management and influence the product roadmap is to build that tight relationship early on. Make sure you are meeting one on o...

I’ve found product marketing influences roadmap in two main ways: bringing real signal, and earning the right to be heard.On the signal side, the best channel is showing ...

I don’t think roadmap influence comes down to choosing the right channels as much as using them at the right moments.Formal forums like planning cycles, roadmap reviews, ...