Christine Shannon
Content
Christine Shannon
January 25
One of my all-time favorite questions to ask is, "If you could wave a magic wand and have something magically change about this [pain point, situation], what would it be?" This open-ended question gets interviewees to think creatively about their ideal state and offers solutions you may not have ......Read More
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Christine Shannon
January 25
Identify the problem you're aiming to solve (their pain point), discuss the ideal state (what could it be like if it were solved), and how you can solve it. Then distill this down and down and down until you have a short statement that you can use in marketing. When thinking about your marketi......Read More
273 Views
Christine Shannon
January 25
Userinterviews.com helps you get a panel of qualified users very fast. We often get more qualified applicants than we need in 24 hours or less. We have used it for 1:1 moderated interviews and unmoderated product feedback - it delivered high-quality participants for both of these research formats......Read More
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Credentials & Highlights
Knows About Market Research, Messaging, Brand Strategy, Go-To-Market Strategy, Product Launches, ......more