One of my all-time favorite questions to ask is, "If you could wave a magic wand and have something magically change about this [pain point, situation], what would it be?" This open-ended question gets interviewees to think creatively about their ideal state and offers solutions you may not have considered. Here are a few other great questions: Why do you keep doing [the alternative]? What are you currently doing to make [pain point] easier? Are you currently looking for a solution/alternative? ...Read More
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