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What are some of your favorite interview questions to ask when conducting market research?

I'm responsible for healthcare staffing in North America, and different kinds of healthcare staffing have differing pain points, requirements, and use cases.
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Christine Shannon
Christine Shannon•
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One of my all-time favorite questions to ask is, "If you could wave a magic wand and have something magically change about this [pain point, situation], what would it be?...
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