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What are your favorite tools for conducting market and customer research to inform messaging?

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4 Answers
Product Marketing Tools Market Research Message Testing
  1. Courtney Craig
    Courtney Craig

    Shopify Head of Retail Product Marketing | Formerly GoDaddy, ClearVoice, AppBuddy, Scripps • 2y

    For a lightweight way to test positioning and/or messaging, I love using UserTesting. You can easily create messaging concepts and get them in front of users who are similar to your target audience, and execute this yourself as a PMM. For customer research, I like using Survey Monkey to gather quantitive data directly from customers. It has some good self-serve tools for slicing and dicing the data different ways post-survey as well as good visualization tools for presenting the results.

    1,028 Views
  2. Iman Bayatra
    Iman Bayatra

    Coachendo Director of Product Marketing | Formerly Google, Microsoft • 2y

    I completely agree with @Courtney about the value of UserTesting tool. It lets you observe how real users react when interacting with your messaging, allowing you to quickly and conveniently test it and make informed decisions. Wynter is another great tool that I haven't tested personally, but I've heard a lot of positive feedback about it from my network. It enables you to test various messaging formats, such as written text, visuals, or video presentations, and receive detailed feedback on mes ...Read More

    3,562 Views
  3. Christine Shannon
    Christine Shannon

    2y

    Userinterviews.com helps you get a panel of qualified users very fast. We often get more qualified applicants than we need in 24 hours or less. We have used it for 1:1 moderated interviews and unmoderated product feedback - it delivered high-quality participants for both of these research formats. We also use lookback.com for unmoderated interviews. This is an amazing, easy-to-use tool for product feedback. It integrates very nicely with userinterviews.com. I also like Wynter for B2B user interv ...Read More

    318 Views
  4. Jacki Brown
    Jacki Brown

    Fractional CMO | Product Marketing Leader | Formerly Amadeus, SharkNinja, Upromise • 2y

    You definitely want to use a number of tactics to round out the research for your messaging. Talk to the Product / Leadership team - why did they create the product? What makes it unique? Talking to the Sales team - what do prospects get most excited about when Sales is pitching? What helps them close the deal? What do prospects seem most concerned about? Talking to customers / the buyer persona - what is their biggest challenge in their day to day work? Why did they select your solution? How do ...Read More

    231 Views

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