What are your favorite tools for conducting market and customer research to inform messaging?
Shopify Head of Retail Product Marketing | Formerly GoDaddy, ClearVoice, AppBuddy, Scripps • 2y
For a lightweight way to test positioning and/or messaging, I love using UserTesting. You can easily create messaging concepts and get them in front of users who are simi...
1026 Views
Coachendo Director of Product Marketing | Formerly Google, Microsoft • 2y
I completely agree with @Courtney about the value of UserTesting tool. It lets you observe how real users react when interacting with your messaging, allowing you to quic...
3500 Views
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Userinterviews.com helps you get a panel of qualified users very fast. We often get more qualified applicants than we need in 24 hours or less. We have used it for 1:1 mo...
319 Views
Fractional CMO | Product Marketing Leader | Formerly Amadeus, SharkNinja, Upromise • 2y
You definitely want to use a number of tactics to round out the research for your messaging.Talk to the Product / Leadership team - why did they create the product? What ...
232 Views
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