Dan Ahmadi

VP Demand Generation and International Marketing, Branch

Content

In your experience, who are the most critical internal partners during the course of creating an Account Based Marketing strategy?

Dan Ahmadi

Branch VP Demand Generation and International Marketing • September 9

1. Sales Leadership If you're in the B2B SaaS space, you'll know that marketing alone does not generate deals. We engage prospects and customers, bring them to the surface, and rely on AEs and sales development to mature that relationship, converting them to meetings and subsequently, deals. If ......Read More

4087 Views

Do you use intent data in your ABM model?

Dan Ahmadi

Branch VP Demand Generation and International Marketing • September 9

I'd love to, but we have yet to find an intent vendor that has data rich enough for our specific segment that would indicate readiness to buy. For other companies, I've seen this to be really effective, especially when 10s or 100s of people might start researching something the moment a problem i......Read More

2752 Views

How do you recommend companies adjust their KPIs as they move to an ABM-centric marketing approach?

Dan Ahmadi

Branch VP Demand Generation and International Marketing • September 9

I'd recommending focusing a lot more on engagement and less on lead generation or MQLs. In general, you should know the people you want to engage in each account, and you'll have them already populated in your CRM. This completely eliminates the need for any "lead source" tracking to prove effect......Read More

2087 Views

In addition to buy-in and budget, what support is needed from other internal teams to set up an organization for success with a new Martech solution?

Dan Ahmadi

Branch VP Demand Generation and International Marketing • September 9

An onboarding plan and a dedicated owner! I'm sure you've seen it before too-- you buy something new and shiny, and it takes a lot longer to implement and use than expected. Fast forward a few months or years and you realize nobody is using it anymore and it's shelfware, ready to be cancelled. I......Read More