In addition to buy-in and budget, what support is needed from other internal teams to set up an organization for success with a new Martech solution?

An onboarding plan and a dedicated owner! I'm sure you've seen it before too-- you buy something new and shiny, and it takes a lot longer to implement and use than expect...

Someone once told me that the average adoption rate of martech platforms is close to 5%. Meaning that of all the features they make available the average customer only us...

I would make sure your leadership team is built into the vision for what the MarTech is going to unlock. Even after their approval, keep them in the loop on your implemen...

To be set up for success, you’ll need a driver or owner for the MarTech solution. Without this person, oftentimes you’ll find the software is forgotten or underutilized. ...