AlignICP Founder • 2y
The answer to this question varies dramatically depending on the size and stage of your company. Here is a model we build for B2B SaaS organizations: We believe that ideal customer profiles (ICPs) are a means to an end, which is go-to-market alignment. By creating a shared understanding and agreement on customer target definitions, we are able to drive improved execution. Over time, this allows us to improve our product market fit (PMF). With improved PMF companies are able to create much more e ...Read More
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