Yes to both. Mostly, it depends on the scale of the company. It seems inevitable that AI-savvy startup founders who understand strategy, customer psychology, market/competitive research, storytelling, sales, and use-case segmentation will be able to execute the majority of Series A-B product marketing tasks without needing a PMM. In skilled hands, tools like Codex CLI, Cursor, Claude Code + a handful of MCPs can already do a lot of the tactical work PMMs do to 80% "good-enough" quality. The 20% ...Read More
Daniel Kaplan
Content
Get more technical and sophisticated with AI. To be credible with PMs working on AI, you need to have baseline knowledge: Different models (all the variants of GPT, Claude, Gemini, their strengths and weaknesses) Concepts like context windows, input and output tokens, latency, reasoning traces, retrieval augmented generation, memory, context engineering, evals The difference between agentic workflows and agents Deterministic logic vs probabilistic logic (classical programming vs LLM behavior) St ...Read More