Will AI replace product marketers? Or will it become a powerful tool for PMMs to use?

As I answered in another question, generative AI is an assistive technology. It's basically in the toddler stage. It's terrible at critical thinking and creative problem-...

AI won’t replace product marketers, but PMMs that can leverage AI successfully will replace those who can’t. Product marketing requires strategic thinking, creativity, an...

I strongly believe that AI will be a powerful tool to make PMMs better at their job. The PMM role is highly interdisciplinary; you sit at the crossroads of product, sales...

I believe Product Marketing Managers are expected to do more with AI, not to be replaced with. Customers now expect more engagement with quality, really achieving the dre...

Yes to both.Mostly, it depends on the scale of the company.It seems inevitable that AI-savvy startup founders who understand strategy, customer psychology, market/competi...

I've spent the last year thinking hard about whether AI will replace PMMs. My short answer based on a year of leveraging AI to product market as hard as I can: AI makes u...