Devesh (Dev) Verma

A roadmap isn’t just a list of features—it’s a narrative that aligns teams, clarifies priorities, and drives execution. Here’s how I approach it: 🔹 Start with the WHY → Set the stage with market conditions, business objectives, and customer needs. Why does this matter? How does it move the business forward? 📌 Big Picture & Vision → Before diving into details, paint a clear picture of where we’re going. This helps teams connect daily work to the broader strategy. 🛠 Break it Down into Mileston ...Read More

When sales leadership wants to dictate roadmap priorities, influence—not authority—is the key. At eBay and Amex, I navigated sales-heavy environments by building trust and aligning product strategy with revenue goals. Here’s how I made it work: 🔹 Start by Listening → Instead of pushing back, I spent time understanding sales targets, customer pain points, and leadership priorities. This helped shift the conversation from “my roadmap vs. theirs” to a shared business objective. 🔹 Validate Alignment ...Read More