How do you think about communicating your roadmap to other teams? What level of detail do people need?
20 Answers
Braze Director of Product Management • 4y
The level of detail that people on other teams need depends on what they are using the roadmap for. Our roadmap planning tool enables us to create multiple views of the r...
17038 Views
IBM Product Management • 4y
I love this question - the audience is everything! I typically have 3 pre-prepared altitudes for my product roadmap which correspond to a specific persona and time horizo...
1634 Views
Cortex VP of Product | Formerly Splunk, Deloitte • 3y
I tailor the product roadmap to the person / group with whom I'm communicating. I often will use Google Slides for a customer or sales facing presentation. With engineeri...
862 Views
Green Dot Principal Product Manager | Formerly Narvar, Stamps, Accenture • 3y
A product roadmap is a tool that communicates strategy, goals, metrics, features, initiatives, and timelines to the organization. It is key to achieving alignment and buy...
1976 Views
Airbase VP Product | Formerly Skype, Microsoft, Blink and Pipedrive • 4y
Identify who wants and needs visibility of the Roadmap. Ask each group why and what they will do with the information. Then tailor the experience for them. For example sa...
913 Views
Cloudflare Sr. Director of Product | Formerly Segment, WeWork, Airbnb • 2y
Roadmap communication is often just as critical as developing it in the first place. Our team has a number of internal stakeholders that are directly impacted by the deci...
3643 Views
Splunk Director, Product Management • 3y
Thanks for the question! Earlier in my PM career, I used to keep my roadmap a “secret”. As I gain more experience, I realized that it’s valuable to share the roadmap open...
1431 Views
Buffer Staff Product Manager | Formerly Wayfair, Abstract, CustomMade, Sonicbids • 3y
I've found that there are basically 2 levels of detail that matter, with the goal of each being somewhat different: Executive summary (Director/VP/C-suite audience) - wh...
416 Views
Superhuman Head of Product, Enterprise • 2y
How you communicate your roadmaps depends on who you are communicating it to plus the existing processes in your organization. Here are some examplesExecutive Staff: I ha...
2827 Views
HubSpot Group Product Manager • 2y
It depends on who the other team is and what I expect them to do with the information.If it's another team that I depend on to execute my goals, I'll share more details. ...
783 Views
Level AI VP of Product • 1y
How, when & the level of detail of roadmaps delivery will depend on the audience. In general, for any team, understand their role in your roadmap execution lifecycle ...
694 Views
Figma Product, AI • 2y
It depends a lot on the team, of course. There should always be a one-page version that any interested stakeholder can consume, but that won't answer all the questions so...
351 Views
Square Product Lead, Payments • 2y
Depending on the team in question the level of detail and approach will differ on how you communicate your roadmap. Here are some of the key teams you'll partner with and...
2620 Views
BILL Director, Product Management (Data, AI, DevEx, Identity) | Formerly Twitter/X • 1y
Based on the type of stakeholders you are communicating your roadmap, the level of detail will differ. Here are the different examples and scenarios:Upper Management and ...
470 Views
Matterport VP of Product • 2y
What is your objective, who is your audience and what are their needs. An effective presentation of your roadmap addresses all three questions. The communication style yo...
2316 Views
JetBrains Head of Product | Formerly GitLab, Jit.io, Cellebrite, Anima • 1y
One of the key skills a product manager must master is storytelling—the ability to communicate the roadmap in a way that resonates with different audiences. While the cor...
487 Views
Gainsight Director, Product Management | Formerly Cisco • 1y
Start with a good understanding each one of your audience. For executive leadership, emphasise high-level goals and how key initiatives align with the company’s strate...
387 Views
Communication of roadmap with internal teams is important to ensure alignment of the vision and priorities. On an annual basis, Product org should share the strategy and ...
452 Views
eBay Head of Lending Product & Strategic Partnerships (North America & Europe) • 1y
A roadmap isn’t just a list of features—it’s a narrative that aligns teams, clarifies priorities, and drives execution. Here’s how I approach it:🔹 Start with the WHY → Se...
260 Views
Related Questions
How do you manage a roadmap when company leadership cannot or will not provide guidance? (e.g. the C-team is all newly hired and don't know enough about the product or customers)How do you convey the importance of product management to engineering leaders who have never worked with product managers?How do you handle exec input in the roadmap, and convey a point of view while also accommodating?When does it make sense to make your roadmap publically available, and what do you include (vs your internal roadmap)How do you balance the level of complexity / granularity of a roadmap? What is just enough fix and flex?Which stakeholders have input into your roadmap, and how to balance giving them influence vs control?