How do you get autonomy for prioritizing your roadmap when your sales process is very sales heavy, and sales leadership wants to dictate priorities?
18 Answers
Braze Director of Product Management • 4y
Good framing is essential for effective prioritization, especially in cases where departments have different perspectives on what to prioritize. In many companies, includ...
12722 Views
IBM Product Management • 4y
Well, I often incorporate multiple sensing mechanisms into the roadmap - the field and sales team are definitely an important lever to drive revenue, which really is why ...
960 Views
Airbase VP Product | Formerly Skype, Microsoft, Blink and Pipedrive • 4y
What are your company goals for the year, and how much is dependent on new sales vs retaining exist customers and growing customers? It's important to know, as It can cos...
1454 Views
Splunk Director, Product Management • 3y
I like this question because it is such a classic situation. I’ve seen this played out at companies and it’s likely a culture issue that it’s very hard to change unless t...
1773 Views
Confluent Senior Director of Product, AI Products and Strategy • Apr 1
A lot of these situations come down to transparency and inclusion. In my experience, when sales leadership tries to dictate the roadmap (or anyone for that matter), it’s ...
374 Views
Meta Senior Director of Product Management • 2y
Love this question and have witnessed this scenario often. I'd say try to establish a common framework with your sales leadership so noise doesn't misguide signal when it...
2402 Views
Notable Head of Product • 2y
The simple answer here is prove that you're approach will make them more money.Here are some more tactical suggestions:Build trust and credibility with sales leadership. ...
2274 Views
Superhuman Head of Product, Enterprise • 2y
Prioritizing only for Sales teams can lead to traps where you are building Product one customer at a time and these products may not speak to each other. On the other han...
2778 Views
Green Dot Principal Product Manager | Formerly Narvar, Stamps, Accenture • 3y
Reducing sales influence over a product roadmap can be challenging, especially for companies that rely heavily on sales to acquire and retain customers. However, it is cr...
640 Views
Buffer Staff Product Manager | Formerly Wayfair, Abstract, CustomMade, Sonicbids • 3y
Autonomy is certainly a desirable aspect of product work, but it comes with time. To gain autonomy, you need to first build trust. Start by not assuming your sales team i...
359 Views
Figma Product, AI • 2y
Sales having a strong opinion about what customers want and being driven to advocate for it is actually a powerful asset! It sounds like where you're struggling is this e...
322 Views
HubSpot Group Product Manager • 2y
This is a gross over-generalization, but in my experience, there are two kinds of product development cultures:Sales-led, where you build what you sell.Product-led, where...
674 Views
Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 2y
Here are some ways to collaborate with Sales teams:Ongoing communication of the product strategy, vision and roadmap. Explain the importance of balancing sales needs, cus...
822 Views
Prioritization of roadmap is not solely focused on sales' requests; though requests from Sales are important as they represent the asks from customers. In order to get au...
507 Views
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple • 2y
Let me begin by emphasizing the problem. It's important to prioritize sales yet balance growth with sustainable practices that prioritize customer satisfaction and ongoin...
438 Views
Product Manager | Formerly ClickUp • 3y
When departments have different opinions on prioritization, the product manager needs even more to have a transparent and data-driven prioritization method. Sales is a ve...
266 Views
eBay Head of Lending Product & Strategic Partnerships (North America & Europe) • 1y
When sales leadership wants to dictate roadmap priorities, influence—not authority—is the key. At eBay and Amex, I navigated sales-heavy environments by building trust an...
237 Views
In a sales-driven org, an alignment with the product vision is the most crucial. Listening to what the sales team is dealing with, complaining about, wish to have, etc is...
180 Views