Question Page

How do you get autonomy for prioritizing your roadmap when your sales process is very sales heavy, and sales leadership wants to dictate priorities?

Marion Nammack
Braze Director of Product Management4y
Good framing is essential for effective prioritization, especially in cases where departments have different perspectives on what to prioritize. In many companies, includ...
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12722 Views
Jacqueline Porter
IBM Product Management4y
Well, I often incorporate multiple sensing mechanisms into the roadmap - the field and sales team are definitely an important lever to drive revenue, which really is why ...
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960 Views
Krishna Panicker
Airbase VP Product | Formerly Skype, Microsoft, Blink and Pipedrive4y
What are your company goals for the year, and how much is dependent on new sales vs retaining exist customers and growing customers? It's important to know, as It can cos...
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1454 Views
Marvin Green
Splunk Director, Product Management3y
I like this question because it is such a classic situation. I’ve seen this played out at companies and it’s likely a culture issue that it’s very hard to change unless t...
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1773 Views
Sean Falconer
Confluent Senior Director of Product, AI Products and StrategyApr 1
A lot of these situations come down to transparency and inclusion. In my experience, when sales leadership tries to dictate the roadmap (or anyone for that matter), it’s ...
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374 Views
Poorvi Shrivastav
Meta Senior Director of Product Management2y
Love this question and have witnessed this scenario often. I'd say try to establish a common framework with your sales leadership so noise doesn't misguide signal when it...
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2402 Views
Tom Alterman
Notable Head of Product2y
The simple answer here is prove that you're approach will make them more money.Here are some more tactical suggestions:Build trust and credibility with sales leadership. ...
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2274 Views
Farheen Noorie
Superhuman Head of Product, Enterprise2y
Prioritizing only for Sales teams can lead to traps where you are building Product one customer at a time and these products may not speak to each other. On the other han...
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2778 Views
Ashwin Arun Poothatta
Green Dot Principal Product Manager | Formerly Narvar, Stamps, Accenture3y
Reducing sales influence over a product roadmap can be challenging, especially for companies that rely heavily on sales to acquire and retain customers. However, it is cr...
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640 Views
Brandon Green
Buffer Staff Product Manager | Formerly Wayfair, Abstract, CustomMade, Sonicbids3y
Autonomy is certainly a desirable aspect of product work, but it comes with time. To gain autonomy, you need to first build trust. Start by not assuming your sales team i...
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359 Views
Rodrigo Davies
Figma Product, AI2y
Sales having a strong opinion about what customers want and being driven to advocate for it is actually a powerful asset! It sounds like where you're struggling is this e...
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322 Views
Lukas Pleva
HubSpot Group Product Manager2y
This is a gross over-generalization, but in my experience, there are two kinds of product development cultures:Sales-led, where you build what you sell.Product-led, where...
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674 Views
Paresh Vakhariya
Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon2y
Here are some ways to collaborate with Sales teams:Ongoing communication of the product strategy, vision and roadmap. Explain the importance of balancing sales needs, cus...
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822 Views
Julie Lam
Zoom Head of Product Operations1y
Prioritization of roadmap is not solely focused on sales' requests; though requests from Sales are important as they represent the asks from customers. In order to get au...
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507 Views
Anton Kravchenko
Carta Sr. Director of Product Management | Formerly Salesforce, MuleSoft, Apple2y
Let me begin by emphasizing the problem. It's important to prioritize sales yet balance growth with sustainable practices that prioritize customer satisfaction and ongoin...
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438 Views
Didier Varlot
Product Manager | Formerly ClickUp3y
When departments have different opinions on prioritization, the product manager needs even more to have a transparent and data-driven prioritization method. Sales is a ve...
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266 Views
Devesh (Dev) Verma
eBay Head of Lending Product & Strategic Partnerships (North America & Europe)1y
When sales leadership wants to dictate roadmap priorities, influence—not authority—is the key. At eBay and Amex, I navigated sales-heavy environments by building trust an...
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237 Views
Leo Sadeq
Lead Product Manager and GTM Specialist | Formerly Mailchimp - Caspian - Zeda.io1y
In a sales-driven org, an alignment with the product vision is the most crucial. Listening to what the sales team is dealing with, complaining about, wish to have, etc is...
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180 Views