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Erika Storli

Erika Storli

Senior Product Marketing Manager at LinkedIn

San Francisco

Senior Product Marketer with a track record of scaling high-growth SaaS and B2B platforms from inception to enterprise scale. My career spans full-funnel GTM ownership and commercial innovation across world-class tech organizations: 1. Indeed: Launched PMM career as a UT Austin student, returning full-time as an Enterprise APMM. 2. Atlassian: Progressed to Lead Senior PMM for Trello, scaling from Enterprise focus to leading full-funnel, global GTM motions. 3. LinkedIn: Senior PMM, Commercial Innovation for LinkedIn Talent Solutions (LTS) Enterprise. Passionate about monetization, cross-functional leadership, and building GTM strategies that bridge product value with enterprise buyer needs.

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How do you predict AI to change the nature of PMM work over the next 12-24 months?

Erika Storli
Erika Storli

LinkedIn Senior Product Marketing Manager | Formerly Indeed, Atlassian • Jun 10

From my perspective as an IC driving GTM strategy, AI isn’t just changing how we create collateral...it's fundamentally rewriting the PMM career arc, organizational structures, and the core competencies required to succeed. Over the next year or two, I predict the nature of PMM work will shift across five major pillars: The Org Flattens into the "Super-IC": We are seeing a structural shift away from bloated middle management toward highly levered, senior Individual Contributors. AI handles the a ...Read More

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