How do you predict AI to change the nature of PMM work over the next 12-24 months?

Oh man, such a good one! I think AI will force Product Marketers to evolve. PMM should think like AI architects and the validators. - As an AI architect you define the AI workflows that will help you In your role as a PMM Product launch templates Messaging templates and docs Competitive Intel Guidance on new platform capabilities and integrations that will drive more business Content generation Sales enablement Research report development - use a tool like Hex to query your databases to develop ...Read More

The biggest shift will not be in what PMMs produce but in what they spend their time on. Over the next 12 to 24 months, I expect the execution layer of PMM work to become largely AI-assisted: first-draft messaging, competitive monitoring, win/loss synthesis, battlecard updates, sales enablement content, persona documents. The time cost of these tasks drops by 50 to 70%. For teams with enough insight to know what good looks like, that is a significant unlock. What does not change: the judgment la ...Read More

There are really two answers here: one for startups, one for big companies. For startups, the change is already underway. "Founding PMMs" are staying solo for longer because they can. I've seen plenty of org charts with "teams of agents," and I think that's largely right — but it's not that new jobs are appearing. It's that instead of a PMM putting on their content hat to write the blog, an agent writes the draft and the PMM reviews it. PMMs have always been orchestrators; now they can put the i ...Read More

From my perspective as an IC driving GTM strategy, AI isn’t just changing how we create collateral...it's fundamentally rewriting the PMM career arc, organizational structures, and the core competencies required to succeed. Over the next year or two, I predict the nature of PMM work will shift across five major pillars: The Org Flattens into the "Super-IC": We are seeing a structural shift away from bloated middle management toward highly levered, senior Individual Contributors. AI handles the a ...Read More