Gehrig Kunz

Product Marketing Manager, Stripe

Content

Do you have a methodology for validating messaging with users before a campaign goes live? I'm thinking of marketing campaigns here, not product or UX.

Gehrig Kunz

Stripe Product Marketing Manager • July 18

One thing I've seen past success with is testing out a message with a small subset of users and adjusting prior to blasting your entire database. Same could be done for emails, ads, landing pages, etc. For a quick example of email: send an a/b test email to 300 people. See the results, then d......Read More