Do you have a methodology for validating messaging with users before a campaign goes live? I'm thinking of marketing campaigns here, not product or UX.
4 Answers
Fivetran VP Product & Portfolio Marketing • 4y
We do - but we are also iterating here as we speak! In the past, I have reached out to some customers and folks I know in the industry to sit down and do some quick valid...
657 Views
Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll • 8y
A few things that I've tried out that have been helpful depending on your time / budget: 1) Survey to your user base (or prospects) allowing them to choose the homepag...
1010 Views
Upcoming Event
Mastering Market Research
Splunk
Stripe Product Marketing Manager • 8y
One thing I've seen past success with is testing out a message with a small subset of users and adjusting prior to blasting your entire database. Same could be done for e...
922 Views
Ouster Vice President Marketing • 8y
Painted door tests are your friend here (google it). You could create two or three landing pages with different message variants, each of which leads to a "request access...
2514 Views
Related Questions
What are some practical ways to test messaging prior to a product launch? (e.g. wynter, usertesting, customer interviews, etc.)How do you test the effectiveness of messaging?We often talk about product-market fit, but what about message-market fit? How do you validate that your messaging resonates with your target audience before investing heavily in campaigns, and what signals do you look for?Does your method for developing product messaging differ from creating campaign narratives or website messaging?How do you validate messaging after the product has been launched?How do you and at what stages do you test your messaging?