SAP Sr. Director, Product Growth Strategy • 8y
Of course this always depends on the product, but I typically like to think about use cases in addition to or in place of segmented audeinces. Use cases can frequently apply to a number of audiences and therefore better explain the value than just speaking to an audience.
Additionally, uses cases enable me to tell user stories that are much more compelling in trying to understand the "why" of a new feature or major release.
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