How do you adapt release for very distinct audiences, especially when the release are beta or otherwise not completely generally available?
4 Answers
GitLab Chief Product and Marketing Officer • 8y
I've always liked having one core audience & many supporting audiences for a product story... think about it. Movies with multiple heroes are confusing. Pick your ...
2044 Views
Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll • 7y
I'm into taking a very phased approach - e.g. Beta audience during a certain time period (where you are not only testing the product features but also the messaging and p...
733 Views
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SAP Sr. Director, Product Growth Strategy • 8y
Of course this always depends on the product, but I typically like to think about use cases in addition to or in place of segmented audeinces. Use cases can frequently ap...
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I was going to go into a long-winded answer until I saw that Josh Goslinger kind of laid out the core points I was going to mention (like a pro I may add). Regardless, I'...
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