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How do you adapt release for very distinct audiences, especially when the release are beta or otherwise not completely generally available?

Manav Khurana
GitLab Chief Product and Marketing Officer8y
I've always liked having one core audience & many supporting audiences for a product story... think about it. Movies with multiple heroes are confusing. Pick your ...
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2041 Views
Mary Sheehan
Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll7y
I'm into taking a very phased approach - e.g. Beta audience during a certain time period (where you are not only testing the product features but also the messaging and p...
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731 Views
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Josh Gosliner
SAP Sr. Director, Product Growth Strategy8y
Of course this always depends on the product, but I typically like to think about use cases in addition to or in place of segmented audeinces. Use cases can frequently ap...
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529 Views
I was going to go into a long-winded answer until I saw that Josh Goslinger kind of laid out the core points I was going to mention (like a pro I may add). Regardless, I'...
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465 Views