How do you adapt release for very distinct audiences, especially when the release are beta or otherwise not completely generally available?
4 Answers
GitLab Chief Product and Marketing Officer • 8y
I've always liked having one core audience & many supporting audiences for a product story... think about it. Movies with multiple heroes are confusing. Pick your ...
2041 Views
Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll • 7y
I'm into taking a very phased approach - e.g. Beta audience during a certain time period (where you are not only testing the product features but also the messaging and p...
731 Views
Upcoming Event
Mastering Market Research
Splunk
SAP Sr. Director, Product Growth Strategy • 8y
Of course this always depends on the product, but I typically like to think about use cases in addition to or in place of segmented audeinces. Use cases can frequently ap...
529 Views
I was going to go into a long-winded answer until I saw that Josh Goslinger kind of laid out the core points I was going to mention (like a pro I may add). Regardless, I'...
465 Views
Related Questions
Do you work with Beta Launches and how do you manage those? How do you plan a launch that is going to roll over to 6 months to a year? What kind of launches are these?When you have only 2 defined audiences (1 client list and one prospect list), how do you effectively market a consistent stream of features being released?