Greg Meyer

If you'd like to read about the traditional way to communicate the product improvement process, I recommend reading about the product lifecycle process.   Essentially what you are looking for is a regular (perhaps every 2 weeks or every 4 weeks) method of understanding what's new in the company and is the change notable, sellable, serviceable, and disruptive?   Depending upon your answer you will have a different mix of materials you develop for internal and external consumption. Start with a me ...Read More

Sales enablement changes when your company is "business to developer" to point at a different stage in the funnel: the charismatic, knowledgeable developer who probably already has a solution.   When you are pitching to developers it helps to build a scientific, clearly logical and reasoned case for them to abandon their current solution and adopt yours based on a productivity or efficiency gain, or because you enable them to do something they simply couldn't do before.   Keep it simple, explain ...Read More