How does Product Marketing communicate product improvements and product launches?

Do you use the Help Center to notify about new features? Do you use tooltips in the product..? What are the key strategies to communicate all the improvements in the product?

Answer

1 Answers

Greg Meyer

Greg Meyer Product and Marketing Guy • 8y

If you'd like to read about the traditional way to communicate the product improvement process, I recommend reading about the product lifecycle process. Essentially what you are looking for is a regular (perhaps every 2 weeks or every 4 weeks) method of understanding what's new in the company and is the change notable, sellable, serviceable, and disruptive? Depending upon your answer you will have a different mix of materials you develop for internal and external consumption. Start with a me ...Read More

1,819 Views
Pulkit Agrawal

Chameleon Co-founder & CEO • 2y

I’d break this up into thinking about the 📝 Content and the 📤 Channels: 📝 Content: Create a central hub for you launch planning (a wiki page / Notion doc etc.) where you can collaborate with your team for any launches This can serve as a key pillar of your internal communication You can have a single doc per quarter / year and then have sections for individual feature launches Go deeper based on how big the launch is; smaller updates don't need all the below This doc should answer key questions, ...Read More

3,314 Views