What advice do you have for someone who is trying to break into a product marketing role? What websites and blogs do you follow that are related to product marketing?

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4 Answers

Ross Overline

Fivestars Senior Manager, Product Marketing • 9y

This is a great question and I'm excited to hear you're interested in PMM work. To start, read up on Pragmatic Marketing's framework. That will give you a good foundation to begin studying to be able to confidently and cogently speak "PMM language", if you will. Start combing through the LinkedIn profiles of PMMs for a few hours one day... What do you see them highlight in their resume? What kind of experience? What kind of content. Start getting coffee with the PMM team at your company. Reach o ...Read More

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Greg Meyer

Greg Meyer Product and Marketing Guy • 8y
A few ideas:
- start by looking at your favorite company and see what they do when they launch products or changes
- read whatever you can find about product marketing - https://blog.hubspot.com/marketing/what-is-product-marketing is a good start
- talk to some product marketers and ask them what they do on a daily, weekly, and monthly basis
1,078 Views
Tracy Montour

HiredScore Head of Product Marketing • 3y

Getting started can feel overwhelming, so I just want to give you a few resources to start with. Sharebird is a great community to start with online. So kudos for finding us here! I also recommend the following books: - Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets - Obviously Awesome - Playing to Win: How Strategy Really Works Most importantly, Product Marketing is about strategy and understanding the customer. If you're trying to break into a role in your cur ...Read More

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Lisa Dziuba

Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y

For everyone looking to learn more about Product Marketing, these are awesome free resources: 1️⃣ Advanced Product Marketing by Jon Chang (Linkedin course, short, easy to digest, free, and with certificate): https://lnkd.in/dVQWj69h2️⃣ What is product marketing: A great guide by Product Marketing Alliance that covers:- The Product Marketing Framework- What does product marketing do?- What is the role of product marketing?- Does the perfect product marketer exist?- Why is product marketing so imp ...Read More

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