Consumer GTM is positioning first, distribution second, growth last. You don’t “launch to a market”; you insert yourself into a moment of tension where the consumer is already doing something else. The job of GTM is to make the switch from their default behavior feel obvious, lower-effort, and emotionally relieving in under a minute. If users need to understand your product before they feel value, you’ve already lost. How I’d do consumer GTM: Anchor on a moment, not a personaDefine the exact sit ...Read More
183
Views