What would be the GTM strategy you use for consumer marketing?

Check out my GTM strategy framework here and linked within this AMA page - it has a bunch of questions and steps I use with my team to prep a GTM. Generally though, here a few questions I believe are important to answer or have confidence in: What problem or pain point is your customer feeling today? What can you offer to solve this problem and how does solving it further support your business strategy? What user research or competitive insights do you have that support your solution? What are t ...Read More

There is no one-size-fits-all GTM strategy; it will vary significantly depending on the specific product, target audience, market conditions, and other factors unique to each business. However, there are some general considerations I can share to help you structure your strategy. Every strategy should have three main phases: Pre-launch, Launch, and Post-launch. Pre-Launch Phase: External Analysis: Understand your market (target audience), competitors, industry, government policies (if applicable ...Read More

Consumer GTM is positioning first, distribution second, growth last. You don’t “launch to a market”; you insert yourself into a moment of tension where the consumer is already doing something else. The job of GTM is to make the switch from their default behavior feel obvious, lower-effort, and emotionally relieving in under a minute. If users need to understand your product before they feel value, you’ve already lost. How I’d do consumer GTM: Anchor on a moment, not a personaDefine the exact sit ...Read More

With every company pitching AI, consumer marketing today relies even more on the basics: trust, emotion, and immediate utility. At KiwiQ.AI, we’re testing a LinkedIn-focused product built for individuals—founders, creators, and individual brand builders like you and me - who want to build their authority, efficiently and productively, with an always-on thought partner. Here are a few of my learnings about consumer GTM in 2025: 1. Anchor in EmotionFor consumer product GTM, with many users' AI-ind ...Read More