What would be the GTM strategy you use for consumer marketing?

There is no one-size-fits-all GTM strategy; it will vary significantly depending on the specific product, target audience, market conditions, and other factors unique to each business.

However, there are some general considerations I can share to help you structure your strategy.

Every strategy should have three main phases: Pre-launch, Launch, and Post-launch.

Pre-Launch Phase:

• External Analysis: Understand your market (target audience), competitors, industry, government policies (if applicable), threats, and opportunities.

• Internal Analysis: The easiest way to ensure you don't miss any critical components of your internal analysis is to cover the five Ps of marketing: Product, Price, Promotion, Place, and People. Ensure you create your strategy with all these elements in mind.

The Pre-Launch phase could take the longest, but it will also define 60% of your strategy's success, in my opinion. The other 30% is execution, and 10% is learning and improving.

Launch Phase:

• Define Clear Goals: This phase is all about execution. But before you can execute a plan, you must have clear objectives and KPIs to measure your success.

• Activate Your Sales Channels: Understand how to get your product to the end customer. Map out the best channels to achieve this. Be aware that more channels are not necessarily better in this case. You may want to stick to one profitable channel, especially in the initial stages of your product.

• Ensure They Know Who You Are and What You Offer: At the first stages, awareness must be your primary marketing goal. Whether you're introducing a new product or entering a fiercely competitive industry, if consumers don't know you exist or why you're a better option than everything else on the market, you'll struggle to get them interested in your product.

Post-Launch Phase:

• Feedback: Ensure you're getting as much feedback as possible from different perspectives: clients, consumers, and distributors. At this point, this feedback becomes your most valuable source of information. It's the actual feeling your product has in the real world, and you need to get the most honest feedback if you truly want to improve and grow.