Alex Lopes
Founder and CEO, Sharebird
Working at Sharebird
Content
Alex Lopes
Founder and CEO at Sharebird
Welcome to the Product Marketing Experts
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In this episode Marcus and Alex introduce you to the show. Who we are, what
we're trying to achieve, and what you can expect to learn from The Product
Marketing Experts. Next week we'll rollout our first real episode with Teresa
Haun, Director of Product Marketing at Zendesk.
Don't forget to ch...more
Founder and CEO
I need a little more context into your situation, but I'll assume that this is
more focused on the overall messaging and positioning of your product.
I think the issue you’re struggling with is actually more about change
management and getting overall buy-in.
The problem with messaging is that ...more
Founder and CEO
Companies that have a bottom up approach (where they get adoption first before the purchase) do this well. - ie) slack, docsend, and yesware are good examples.
Founder and CEO
Productmarketingcommunity.com is setting up product marketing conferences around the US. Definitely check them out.
Credentials & Highlights
Founder and CEO at Sharebird
Formerly Formstack
Lives In San Francisco, California