Which Product Marketing Leaders do you follow to learn from?

Check out this link: https://sharebird.com/list/product-marketing/mentorlist/2024

Sharebird's algorithm ranks contributors based on how helpful our users perceived their product marketing related content to be. We look at factors such as views, saves, and followers to determine which product marketing leaders are the most helpful. You can read more about our methodology on the link above. I hope this helps!

As someone who comes with interests both in marketing, product marketing, growth and product, I’m grateful to the many amazing people in those communities! Just to name a few bright individuals from whom I learned a lot, both personally and from their content:

Product marketing:

• Christy Roach, Head of Portfolio & Engagement Product Marketing at Airtable, who curates a practical and useful PMM knowledge page on Sharebird.

• Jeff Hardison, Head of Product Marketing for Calendly, ex for InVision, Clearbit, and HP. I enjoy learning from his content.

• Nielsen Norman Group: is the pioneer of user research, a customer-focused approach, and everything research related. I learned so much from their detailed guides.

• Product Marketing Alliance with your insighful blog, live events, and courses. It’s really the one-stop for everything product marketers need to know.

Growth:

• Elena Verna who led growth at Miro, Surveymonkey, Amplitude. I absolutely love learning her tips on product-led growth, making pricing models, and growing user retention.

• Ruslan Nasarenko, a growth marketer with a focus on activation and engagement, currently leading PLG at Vimeo. I’ve known Ruslan since 2015 when he was a marketing mentor for startups, including mine. Since that time Ruslan kept being my mentor on growth.

• Andrew Chen who led growth teams at Uber, currently working at prestige Andreessen Horowitz fund. His blog is full of articles on SaaS, metrics, and user growth.

Product:

• Pavlo Pedenko, Senior Product Manager at Wise, who also worked at popular Setapp by MacPaw. Pavlo together with Yaroslav Stepanenko, PMM from Setapp, created the Growth Marketing Stage conference and ran a practical podcast for product people.

• Lenny Lensky with his product-focused newsletter & blog, covering product marketing, positioning, metrics and much more.