I must admit, customer conversations are a regular part of my work. I don’t see them as something you do once in a while, but it is more like an ongoing loop of feedback, but avoid over contacting. In my current work, even before we launched our product, we shortlisted and spoke to prospects to validate our hypothesis. Those conversations gave us clarity on which problems were actually worth solving and also helped us drop a few things that only looked good internally. We recorded those conversa ...Read More
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