The biggest mistake demand gen hires make is jumping straight into campaign planning. Start with what the company thinks it knows. You’ll be surprised by how much disconnect you uncover once you dig in. Who is the buyer… really? Go beyond the boilerplate ICP doc and understand intent, behavior, and internal motivations What pain are they actively trying to solve? Why do deals actually close or stall? Your CRM can give you some really great insights Before you build any campaign, audit previous o ...Read More
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