I’m the first Demand Generation hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?

Question

Sruthi Kumar · Accepted Answer

Start by building relationships, especially with sales. Then ruthlessly prioritize. It’s honestly easy to feel like you need to do it all, so focus on quick wins (like a ...

Nicolette Konkol · Answer

Make sure reporting is set up to measure what’s important and is agreed upon across sales & marketing You can’t wait till the martech stack is built or the website i...

Moon Kang 🚀 · Answer

Focus on small, incremental improvements with frequent check-ins and meaningful status updates for the whole org.  Focus on the teams you will be presenting your results...

Jordan Hwang · Answer

Understand what's currently working when you come in, and accelerate it. If you're in an established business, they must be doing something right to be generating demand...

Justin Carapinha · Answer

Depending on your business model and offering, I recommend first and foremost partnering with your cross-functional stakeholders and building trust. For example, in a tra...

Kady Srinivasan · Answer

Align With Sales First: Meet with sales to understand their goals, the ICP, and what constitutes a qualified lead. Build trust early.Audit the Funnel: Assess what’s worki...

Mike Braund · Answer

Here are some ways to get startedAlign on goals and how success will be measured for youInput tour from your partners and stakeholders to inform your planCreate your visi...

Kanchan Belavadi · Answer

As you take charge of the function, Start with understand the current landscape across the business and marketing – what is currently working, what is the need of the bus...

Venus Picart · Answer

Congratulations on this exciting opportunity! What a wonderful opportunity and an exciting ride that you're about to embark upon. As someone who has been in a similar pos...

Erika Barbosa · Answer

Congrats on being the first demand generation hire! I recommend focusing on getting a lay of the land, prioritization and iterating as time progresses. You won’t be able ...

Jahnavi Ray, MBA, Growth Mentor, Marketing Coach · Answer

The biggest mistake demand gen hires make is jumping straight into campaign planning. Start with what the company thinks it knows. You’ll be surprised by how much disconn...