Janet Standen

Co-Founder, Scoot Insights - Agile, Efficient, Effective.

Content

How do you create user personas that the whole org can use? (Inc. Product and Design)?

Janet Standen

Scoot Insights - Agile, Efficient, Effective. Co-Founder • November 27

Keep them simple. Make them as visual as possible. Define their distinctive characteristics as they relate to your product/service. Stick posters up around the building of them so that everyone "gets to know them". Keep them on a sharable platform, so that you can have a "front page" for each an......Read More

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What webinar services have you used and which ones do you like the most?

Janet Standen

Scoot Insights - Agile, Efficient, Effective. Co-Founder • November 27

I've used Gotowebinar, Blue Jeans and Zoom. My favorite is zoom - user-friendly, better layout. I also like Gotowebinar - I've had no problems with either of these. Blue Jeans can get a little fussy to use!

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How do you leverage insights and prioritize qualitative vs quantitative as you build-out product messaging recommendations?

Janet Standen

Scoot Insights - Agile, Efficient, Effective. Co-Founder • January 6

Nice thought John - the challenge of boiling down lots of different data sources into a concentrated syrup of goodness. As an independent qualitative researcher, I couldn't agree more, BUT be sure to share your strategic context and clear objectives with your researcher so they know beyond a dou......Read More