Sharebird
Janet Standen

Janet Standen

Co-Founder at Scoot Insights - Agile, Efficient, Effective.

San Francisco, California

Content

Janet Standen
Janet Standen

Scoot Insights - Agile, Efficient, Effective. Co-Founder • 8y

Keep them simple. Make them as visual as possible. Define their distinctive characteristics as they relate to your product/service. Stick posters up around the building of them so that everyone "gets to know them".  Keep them on a sharable platform, so that you can have a "front page" for each and then more information about them if someone wants to know more!

Find a way to present them together on one slide, so that people can see how they are different from each other.

Does this help?

810 Views
Janet Standen
Janet Standen

Scoot Insights - Agile, Efficient, Effective. Co-Founder • 8y

Nice thought John - the challenge of boiling down lots of different data sources into a concentrated syrup of goodness.  As an independent qualitative researcher, I couldn't agree more, BUT be sure to share your strategic context and clear objectives with your researcher so they know beyond a doubt, and feel, exactly what it is that might be the essence of a solution!

404 Views