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3 Answers
Mary (Shirley) Sheehan
Adobe Head of Lightroom Product Marketing • September 13
I answered this in a similar post - see it here: https://sharebird.com/can-you-outline-the-best-structure-and-format-for-user-personas-that-are-useful-across-the-org
1279 Views
Daniel Palay
3Gtms Head Of Product Marketing • February 28
Be prepared to differentiate your personas for each internal stakeholder just the way you differentiate messaging for varying external stakeholders. You have the basics of "who" set, but you then have to think about how persona profiles inform the work of each function and approach accordingly. ......Read More
542 Views
Janet Standen
Scoot Insights - Agile, Efficient, Effective. Co-Founder • November 27
Keep them simple. Make them as visual as possible. Define their distinctive characteristics as they relate to your product/service. Stick posters up around the building of them so that everyone "gets to know them". Keep them on a sharable platform, so that you can have a "front page" for each an......Read More
493 Views
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Mary (Shirley) Sheehan
Adobe Head of Lightroom Product Marketing • September 13
Scrappy tip: If you can go to a conference where a lot of your clients, or prospective clients will be - bring an ipad and get a bunch of people to survey/ and talk to you.
2195 Views
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Katie Levinson
Product Marketing Consultant • February 3
First, stakeholders should be involved in your market research before it is even started. Get their buy-in on what the goal is, key learning objectives, and the questions you’ll be asking / data you’ll be uncovering. If you are doing any qualitative interviews, ask stakeholders to be notetakers o......Read More
649 Views
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Jeffrey Vocell
VP of Product Marketing • December 14
I think being aware of and ideally staying ahead of trends that change the way you work, or impact your buyers is important. But some trends are short-term and don't change much at all. Seeing the difference and not chasing after every trend will be important to the outcome of your research effor......Read More
240 Views
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Agustina Sacerdote
Square Global Head of PMM and Content Marketing, TIDAL • March 24
I don't actually use market research for that, is the short answer. If we believe that our solution is well suited for a particular vertical, we have the budget to invest in GTM to capture business in this vertical, and the vertical is fragmented / doesn't have a real clear winner, we will go for......Read More
1521 Views
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Sonia Moaiery
Clearbit Vice President, Product Marketing • May 5
It really depends on the stage/GTM motion your company is in. You might want to focus on the user if you are really focused on product-led-growth (PLG) and reaching that point of 'activation' - aka the aha moment when a new user gets the value of your product and why they need it. If you have no ......Read More
505 Views
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Abdul Rastagar
GTM Leader | Marketing Author | Career Coach • May 7
First off, nothing beats primary research. Monitoring digital behavior, conducting focus groups, building customer advisory boards, embedding yourself into the customer’s ‘native’ environment, conducting win/loss interviews, visiting clients on site, interviewing your various customer-facing team......Read More
1180 Views
Related Questions
What information sources do you use to create buyer/user personas?What are some helpful advice, insights, and tips you can share for effective communication to multiple stakeholders (in different departments) on findings after market research is done?What role do market trends play in your wider market research program/thought process? How do you use market research to inform priority verticals to go after in your go to market efforts?How do you prioritize your research - Buyer vs User?What types of research do you do to gather voice of customer insights?