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3 Answers
Mary (Shirley) Sheehan
Mary (Shirley) Sheehan
Adobe Head of Lightroom Product MarketingSeptember 13

I answered this in a similar post - see it here: https://sharebird.com/can-you-outline-the-best-structure-and-format-for-user-personas-that-are-useful-across-the-org

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Daniel Palay
Daniel Palay
3Gtms Head Of Product MarketingFebruary 28
Be prepared to differentiate your personas for each internal stakeholder just the way you differentiate messaging for varying external stakeholders. You have the basics of "who" set, but you then have to think about how persona profiles inform the work of each function and approach accordingly. ......Read More
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Janet Standen
Janet Standen
Scoot Insights - Agile, Efficient, Effective. Co-FounderNovember 27
Keep them simple. Make them as visual as possible. Define their distinctive characteristics as they relate to your product/service. Stick posters up around the building of them so that everyone "gets to know them".  Keep them on a sharable platform, so that you can have a "front page" for each an......Read More
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Mary (Shirley) Sheehan
Mary (Shirley) Sheehan
Adobe Head of Lightroom Product MarketingSeptember 13

Scrappy tip: If you can go to a conference where a lot of your clients, or prospective clients will be - bring an ipad and get a bunch of people to survey/ and talk to you.

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Katie Levinson
Katie Levinson
Product Marketing ConsultantFebruary 3
First, stakeholders should be involved in your market research before it is even started. Get their buy-in on what the goal is, key learning objectives, and the questions you’ll be asking / data you’ll be uncovering. If you are doing any qualitative interviews, ask stakeholders to be notetakers o......Read More
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Jeffrey Vocell
Jeffrey Vocell
VP of Product MarketingDecember 14
I think being aware of and ideally staying ahead of trends that change the way you work, or impact your buyers is important. But some trends are short-term and don't change much at all. Seeing the difference and not chasing after every trend will be important to the outcome of your research effor......Read More
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Agustina Sacerdote
Agustina Sacerdote
Square Global Head of PMM and Content Marketing, TIDALMarch 24
I don't actually use market research for that, is the short answer. If we believe that our solution is well suited for a particular vertical, we have the budget to invest in GTM to capture business in this vertical, and the vertical is fragmented / doesn't have a real clear winner, we will go for......Read More
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Sonia Moaiery
Sonia Moaiery
Clearbit Vice President, Product MarketingMay 5
It really depends on the stage/GTM motion your company is in. You might want to focus on the user if you are really focused on product-led-growth (PLG) and reaching that point of 'activation' - aka the aha moment when a new user gets the value of your product and why they need it. If you have no ......Read More
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Abdul Rastagar
Abdul Rastagar
GTM Leader | Marketing Author | Career CoachMay 7
First off, nothing beats primary research. Monitoring digital behavior, conducting focus groups, building customer advisory boards, embedding yourself into the customer’s ‘native’ environment, conducting win/loss interviews, visiting clients on site, interviewing your various customer-facing team......Read More
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