How do you leverage insights and prioritize qualitative vs quantitative as you build-out product messaging recommendations?

Great question. Having a compelling insight into why a product is truly worth using is arguably the most important part of a launch. A launch is like building a tower. If...

Insights are extremely important and should always be an input into your messaging architecture or recommendation. Market and customer insights are one of the best ways t...

I don't think it's an either or (qualitative vs. quantitative), it really depends on how you use those insights throughout the recommendation process. I believe both are ...

There is art and science to messaging. Quantitative data AND qualitative input from the team is critical. You can't do this ina vacuum. There are in my mind 2 things, t...

Qualitative gets you what you don't know. Quantitative tells you how many. From a messaging standpoint which problems, issues, needs have the biggest population? Let the ...

Nice thought John - the challenge of boiling down lots of different data sources into a concentrated syrup of goodness. As an independent qualitative researcher, I could...