Jeff Chamberlain

Sr Dir Product Marketing, Origami Logic

Content

What size company have you found product marketing to be the hardest at? Where has it been most satisfying?

Jeff Chamberlain

Origami Logic Sr Dir Product Marketing • December 20

That's really a factor or where you are in your career. I started my product marketing career at HP (back in the 1980s) and that was fantastic as they had processes in place and great employee education opportunities to help accelerate my knowledge and provide a framework for getting things done.......Read More

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How do you measure the effectiveness of your sales content?

Jeff Chamberlain

Origami Logic Sr Dir Product Marketing • December 21

That's a very tricky question as I'm guessing you know. I work in a smaller company so I simply poll my sales team and ask what is working and what isn't (and why). The sales team generally knows what content is having an impact. We do provide a lot of customer facing content via the resources pa......Read More