Jeff Chamberlain

That's really a factor or where you are in your career. I started my product marketing career at HP (back in the 1980s) and that was fantastic as they had processes in place and great employee education opportunities to help accelerate my knowledge and provide a framework for getting things done. Some of those fundamental aspects such as the product life cycle, product/project teams and management by objectives have driven my work habits and career. I have since worked at larger, more political ...Read More

That's a very tricky question as I'm guessing you know. I work in a smaller company so I simply poll my sales team and ask what is working and what isn't (and why). The sales team generally knows what content is having an impact. We do provide a lot of customer facing content via the resources page of our website and track downloads as an indicator as well. This problem gets a lot more difficult when you have a large, global sales team and don't have an adopted, centralized mechanism for accessi ...Read More