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What size company have you found product marketing to be the hardest at? Where has it been most satisfying?

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4 Answers
Product Marketing Career Path
  1. Christy Roach
    Christy Roach

    AirOps CMO • 6y

    Great question! I've been lucky to work at a wide range of companies and while each was satisfying and challenging in their own way, I've definitely figured out what works best for me. For me, working for a big company brings resources and clear growth paths, and I’m grateful to have started my career there. The pros: At a big company, you know exactly where you fall in terms of job leveling, and what you need to take the next step up. Your work is clear and tied to a very specific line of busin ...Read More

    2,994 Views
  2. Alina Fu
    Alina Fu

    Microsoft Director, M365 Copilot for storytelling and narratives, sales enablement, and compete • 3y

    All size companies have their own set of challenges. From what I’ve heard from colleagues and friends, Series A companies may be more challenging for PMMs because of where they are in their product-market fit journey, how they regard Marketing/PMM, and what their urgent needs are. PMMs get quite unhappy when other teams throw stuff at them without involving them in the process. This happens a lot at any stage company, unfortunately.

    600 Views
  3. Mike Flouton
    Mike Flouton

    Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust • 8y

    This will vary highly depending on the person and org. In a large enterprise, your PMM job will be narrowly defined, both from a scope of responsibilities standpoint and in terms of the product you are marketing. In many respects, that makes it a much easier job than at a startup, where your buyers are uncertain, your role is nebulously defined and you're expected to do way more than just the boxes on the Pragmatic Marketing framework. 

     

    679 Views
  4. Jeff Chamberlain
    Jeff Chamberlain

    Origami Logic Sr Dir Product Marketing • 8y

    That's really a factor or where you are in your career. I started my product marketing career at HP (back in the 1980s) and that was fantastic as they had processes in place and great employee education opportunities to help accelerate my knowledge and provide a framework for getting things done. Some of those fundamental aspects such as the product life cycle, product/project teams and management by objectives have driven my work habits and career. I have since worked at larger, more political ...Read More

    694 Views

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