Jonathan Torrey

Spotify comes to mind with product marketing I really admire.  The particular element of their product marketing I most admire is their ability to elevate listening to music and podcasts on the go, to a data-rich, "teach me something about myself" package at the end of each year.  Dating back a few years, Spotify will summarize the time you spent listening to music and podcasts, your top artists, your top songs, your top genres, your top podcasts and other data points in a fun UI that is very so ...Read More

The shortest and broadest possible way to answer this question is that if a persona can help bring a client into a room with you, and it helps you be more decisive with both your product management and product marketing, then it is effective. I'll dive into this more below but first, some things to remember about personas.  They should be specific down to a person and given a name. Broad categories like "Females Ages 26-32 who like dogs" aren't going to be very helpful. If you can picture someon ...Read More