Jonathan Torrey

Director of Marketing, Strategic Partnerships, SearchLight

Content

What companies have product marketing that you really admire, either overall or particular elements?

Jonathan Torrey

SearchLight Director of Marketing, Strategic Partnerships • January 14

Spotify comes to mind with product marketing I really admire. The particular element of their product marketing I most admire is their ability to elevate listening to music and podcasts on the go, to a data-rich, "teach me something about myself" package at the end of each year. Dating ba......Read More

1572 Views

How do you measure the effectiveness of your personas?

Jonathan Torrey

SearchLight Director of Marketing, Strategic Partnerships • January 14

The shortest and broadest possible way to answer this question is that if a persona can help bring a client into a room with you, and it helps you be more decisive with both your product management and product marketing, then it is effective. I'll dive into this more below but first, some things ......Read More