Jonathan Torrey

Jonathan TorreyShare

Product Manager, Video Advertising , Dealer.com
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Jonathan Torrey
Jonathan Torrey
Product Manager, Video Advertising, Dealer.comJanuary 14
The shortest and broadest possible way to answer this question is that if a persona can help bring a client into a room with you, and it helps you be more decisive with both your product management and product marketing, then it is effective. I'll dive into this more below but first, some things to remember about personas.  They should be specific down to a person and given a name. Broad categories like "Females Ages 26-32 who like dogs" aren't going to be very helpful. If you can picture someone physically sitting in a room with you and understand what they're thinking, what drives them...
Jonathan Torrey
Jonathan Torrey
Product Manager, Video Advertising, Dealer.comJanuary 14
Spotify comes to mind with product marketing I really admire.  The particular element of their product marketing I most admire is their ability to elevate listening to music and podcasts on the go, to a data-rich, "teach me something about myself" package at the end of each year.  Dating back a few years, Spotify will summarize the time you spent listening to music and podcasts, your top artists, your top songs, your top genres, your top podcasts and other data points in a fun UI that is very socially driven.  Toward the end of 2019, I saw lots and lots of social posts from people ...
Credentials & Highlights
Product Manager, Video Advertising at Dealer.com
Lives In South Burlington, Vermont
Knows About Market Research, Customer Research, Establishing Product Marketing, Product Marketing...more