How do you measure the effectiveness of your personas?
3 Answers
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y
My personal view on this is that your personas are effective if youre influencing the conversation around who should be using/buying your product. Some questions you coul...
3553 Views
SearchLight Director of Marketing, Strategic Partnerships • 6y
The shortest and broadest possible way to answer this question is that if a persona can help bring a client into a room with you, and it helps you be more decisive with b...
1082 Views
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Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 6y
Measuring effectiveness around anything, including personas, starts with knowing what the goal is. Why are you building personas in the first place? Some common uses for ...
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