Sharebird
Sign Up / Sign In

How do you measure the effectiveness of your personas?

Answer
3 Answers
Market Research
  1. Vishal Naik
    Vishal Naik

    Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y

    My personal view on this is that your personas are effective if youre influencing the conversation around who should be using/buying your product. Some questions you could ask yourself about your personas, based on the teams you may work with: Marketing: is the way the product is highlighted/showcased in various marketing channels geared at the right audience? Product: are the features being created/put into roadmap enabling the right type of usage? Sales: is your win rate improving because you' ...Read More

    3,568 Views
  2. Jonathan Torrey
    Jonathan Torrey

    SearchLight Director of Marketing, Strategic Partnerships • 6y

    The shortest and broadest possible way to answer this question is that if a persona can help bring a client into a room with you, and it helps you be more decisive with both your product management and product marketing, then it is effective. I'll dive into this more below but first, some things to remember about personas.  They should be specific down to a person and given a name. Broad categories like "Females Ages 26-32 who like dogs" aren't going to be very helpful. If you can picture someon ...Read More

    1,097 Views
  3. Abdul Rastagar
    Abdul Rastagar

    Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 6y

    Measuring effectiveness around anything, including personas, starts with knowing what the goal is. Why are you building personas in the first place? Some common uses for personas tend to be for message development, sales training, product design or campaign creation. But there are plenty of other reasons as well. Knowing what the goal is leads to measuring effectiveness, which usually has a process component and an outcomes component. The former can be somewhat qualitative but the latter almost ...Read More

    1,787 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Amanda Groves

Zywave VP of Product Marketing, Amanda Groves on Category Creation

July 2 @ 10:00AM PT

Register
Abhishek Ratna

Nebius Head of Marketing, Media & Entertainment, Abhishek Ratna on Market Research

June 4 @ 9:00AM PT

View Answers
Lily Sassoon

Rippling Director, Core HR Marketing & Content, Lily Sassoon on Market Research

May 21 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors