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11 Answers
Robin Pam
Robin Pam
Stripe Product Marketing LeadAugust 29
Apple is the gold standard in my book. They have a strong point of view and aesthetic, and every product has a story, launch, and campaign behind it. Square has emulated this model as well, and their website shines as a result.   In the SaaS category, Zendesk and Mailchimp are some of my favori......Read More
2564 Views
James Fang
James Fang
mParticle Vice President of Product MarketingDecember 7
When I was at Okta, I was part of an extremely effective PMM team. It was structured: * Core / Product-line PMMs * Technical product marketers * Solutions PMMs (own "GTM plays" & business value - e.g. ROI calculator) Core / product-line PMMs were given a broad scope, and in some sense they e......Read More
341 Views
Ivan Dwyer
Ivan Dwyer
Okta Product MarketingFebruary 17
I’m not allowed to say Stripe. Everyone says Stripe. So I’ll say…. Stripe? I kid, I kid. I’ll always have a soft spot for Heroku – they’ve always stood out to me as a company with a unique brand presence that never compromised on technical value and authenticity. Some of the Product Marketers I ......Read More
1918 Views
Naman Khan
Naman Khan
Blend Chief Marketing OfficerJuly 7
Yes! Here are a few examples, mostly B2B SaaS. Asana: I love how they take, what is a horizontal app, and position it to address specific use cases by function & persona. Whether the target user is in Sales, Product, Operations, HR or some other function, the PMM team at Asana know your top us......Read More
1044 Views
Mary (Shirley) Sheehan
Mary (Shirley) Sheehan
Adobe Head of Lightroom Product MarketingJuly 21
I also love Intercom. I took their Jobs to Be Done methodology and made a value prop project out of it! https://www.intercom.com/books/jobs-to-be-done I also think stripe has a great website for their products and reference it frequently: https://stripe.com/ Segment has pleasantly come a ......Read More
2137 Views
Savita Kini
Savita Kini
Cisco Director of Product Management, Speech and Video AIApril 11
May be I am baised, but in the large Global 500 space, infrastructure -- I would say my experience at Cisco was the best. For me thats kind of the benchmark now - both in terms of strategy and execution cadence that I learnt. From products to solution to positioning platforms, working with ecosys......Read More
1110 Views
Jon Rooney
Jon Rooney
Unity Vice President Product MarketingFebruary 9
The early work Twilio did to quickly convey what the service did and who it's for then get developers to dig into the product and have an a-ha moment with a couple of lines of code was pretty great. All of it tic and tied back to the brand and voice of the company, which had a sort of open source......Read More
1120 Views
James Winter
James Winter
Spekit VP of MarketingJuly 18

Salesforce is my #1 in B2B. just overall content is amazing. very customer oriented

916 Views
Jonathan Torrey
Jonathan Torrey
SearchLight Director of Marketing, Strategic PartnershipsJanuary 14
Spotify comes to mind with product marketing I really admire.  The particular element of their product marketing I most admire is their ability to elevate listening to music and podcasts on the go, to a data-rich, "teach me something about myself" package at the end of each year.  Dating ba......Read More
1190 Views
Dena Nejad
Dena Nejad
Hover Director of MarketingJuly 18

Intercom does a great job

795 Views
Chris Guest
Chris Guest
Topology Eyewear Head of Marketing & GrowthJuly 18

+1 for Intercom. Also Buffer and Autopilot. All focus on training their target customer to be better in their job.

971 Views