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11 Answers

Apple is the gold standard in my book. They have a strong point of view and aesthetic, and every product has a story, launch, and campaign behind it. Square has emulated this model as well, and their website shines as a result. In the SaaS category, Zendesk and Mailchimp are some of my favori......Read More
2564 Views

James Fang
mParticle Vice President of Product Marketing • December 7
When I was at Okta, I was part of an extremely effective PMM team. It was structured: * Core / Product-line PMMs * Technical product marketers * Solutions PMMs (own "GTM plays" & business value - e.g. ROI calculator) Core / product-line PMMs were given a broad scope, and in some sense they e......Read More
341 Views

Ivan Dwyer
Okta Product Marketing • February 17
I’m not allowed to say Stripe. Everyone says Stripe. So I’ll say…. Stripe? I kid, I kid. I’ll always have a soft spot for Heroku – they’ve always stood out to me as a company with a unique brand presence that never compromised on technical value and authenticity. Some of the Product Marketers I ......Read More
1918 Views

Naman Khan
Blend Chief Marketing Officer • July 7
Yes! Here are a few examples, mostly B2B SaaS. Asana: I love how they take, what is a horizontal app, and position it to address specific use cases by function & persona. Whether the target user is in Sales, Product, Operations, HR or some other function, the PMM team at Asana know your top us......Read More
1044 Views

Mary (Shirley) Sheehan
Adobe Head of Lightroom Product Marketing • July 21
I also love Intercom. I took their Jobs to Be Done methodology and made a value prop project out of it! https://www.intercom.com/books/jobs-to-be-done I also think stripe has a great website for their products and reference it frequently: https://stripe.com/ Segment has pleasantly come a ......Read More
2137 Views

Savita Kini
Cisco Director of Product Management, Speech and Video AI • April 11
May be I am baised, but in the large Global 500 space, infrastructure -- I would say my experience at Cisco was the best. For me thats kind of the benchmark now - both in terms of strategy and execution cadence that I learnt. From products to solution to positioning platforms, working with ecosys......Read More
1110 Views

Jon Rooney
Unity Vice President Product Marketing • February 9
The early work Twilio did to quickly convey what the service did and who it's for then get developers to dig into the product and have an a-ha moment with a couple of lines of code was pretty great. All of it tic and tied back to the brand and voice of the company, which had a sort of open source......Read More
1120 Views

James Winter
Spekit VP of Marketing • July 18
Salesforce is my #1 in B2B. just overall content is amazing. very customer oriented
916 Views

Jonathan Torrey
SearchLight Director of Marketing, Strategic Partnerships • January 14
Spotify comes to mind with product marketing I really admire. The particular element of their product marketing I most admire is their ability to elevate listening to music and podcasts on the go, to a data-rich, "teach me something about myself" package at the end of each year. Dating ba......Read More
1190 Views

Dena Nejad
Hover Director of Marketing • July 18
Intercom does a great job
795 Views

Chris Guest
Topology Eyewear Head of Marketing & Growth • July 18
+1 for Intercom. Also Buffer and Autopilot. All focus on training their target customer to be better in their job.
971 Views
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What has worked well (or has not worked) as far as positioning your product marketing team within a larger marketing org?What's a typical product marketing career path? What are some tips you have for answering the infamous PMM interview question: "Tell me about a successful product launch you led."How do I influence the roadmap of our product, when my product team isn't very open to it?How to approach the conversation with my manager regarding promotion after working in b2b product marketing for several years and not been promotedWhat comes after head of PMM, e.g. if you want to move to VP of a marketing team, how to do that? And how to ensure that you're getting knowledge of other marketing functions (e.g. paid) so that you are equipped to lead an entire marketing team (vs. just a PMM discipline)?