What companies have product marketing that you really admire, either overall or particular elements?
Material Security Senior Director of Product Marketing • 5y
I’m not allowed to say Stripe. Everyone says Stripe. So I’ll say…. Stripe? I kid, I kid.I’ll always have a soft spot for Heroku – they’ve always stood out to me as a comp...
5349 Views
Personio Chief Marketing Officer | Formerly Microsoft, Autodesk, Dropbox • 4y
Yes! Here are a few examples, mostly B2B SaaS. Asana: I love how they take, what is a horizontal app, and position it to address specific use cases by function & per...
3325 Views
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Klaviyo Director of Product Marketing | Formerly LaunchDarkly, mParticle, Okta • 3y
When I was at Okta, I was part of an extremely effective PMM team. It was structured: Core / Product-line PMMs Technical product marketers Solutions PMMs (own "GTM plays...
4376 Views
Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll • 8y
I also love Intercom. I took their Jobs to Be Done methodology and made a value prop project out of it! https://www.intercom.com/books/jobs-to-be-doneI also think stripe ...
3410 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 6y
The early work Twilio did to quickly convey what the service did and who it's for then get developers to dig into the product and have an a-ha moment with a couple of lin...
2235 Views
SearchLight Director of Marketing, Strategic Partnerships • 6y
Spotify comes to mind with product marketing I really admire. The particular element of their product marketing I most admire is their ability to elevate listening to m...
2125 Views
Cisco Director of Product Management, Speech and Video AI • 7y
May be I am baised, but in the large Global 500 space, infrastructure -- I would say my experience at Cisco was the best. For me thats kind of the benchmark now - both in...
2208 Views
Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder • 8y
Salesforce is my #1 in B2B. just overall content is amazing. very customer oriented
1774 Views
Topology Eyewear Head of Marketing & Growth • 8y
+1 for Intercom. Also Buffer and Autopilot. All focus on training their target customer to be better in their job.
1654 Views
Apple is the gold standard in my book. They have a strong point of view and aesthetic, and every product has a story, launch, and campaign behind it. Square has emulated ...
5785 Views