OpsRamp Director of Corporate Marketing • 7y
I have experimented with Consensus - it's a video sales enablement tool that allows you to create a family of use-case or feature videos and let prospects self-select which videos they're interested in. The backend provides detailed analytics on which videos have been viewed and how long. Pretty functional.
OpsRamp Director of Corporate Marketing • 6y
Our PM team has recently started a "mock press release" format for the original structure of release messaging, originally from Amazon. I personally think it's pretty interesting and the format forces you to think about what's news, why it matters, and how it'll ultimately be viewed by the customer/industry: https://www.rightattitudes.com/2016/06/17/amazon-mock-press-release/
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