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What are your go-to tools as a Product Marketing Manager?
Trying to carve out a must-have list for pmm's... I use google drive, surveymonkey, xtensio, asana, salesforce and kissmetrics most, but curious what others use. Thx!
Your list seems like a solid place to start. I'd categorize tools into a few areas: * Collaboration and communication: Writing and presenting is a huge part of the PMM role, so Google Drive and Powerpoint are key * Collaboration/planning: JIRA, Trello, Airtable, Asana, or any other tool ......Read More
Not trying to deflect this, but this depends on your role, organization size, team structure, budget, target customer, and goals. That list sounds solid to me if you're a midsize company with some startup bend still. Some other tools to consider: * Leadpages or Unbounce are solid tools for buil......Read More
* Planning & execution: Asana (I'm an ex-Asana so I'm biased but I think this is the best tool to actually create project plans, keep stakeholders up to date, and make sure you hit your deadlines) * Team communication: Slack * Messaging/presentations/anything that get's reviews: Google ......Read More
For surveys I'd highly recommend getfeedback mostly due to the salesforce integration. For internal trainings and especially if channel is a big part of your revenue generation I like Brainshark. I'm evaluating Showpad and Knowledgetree right now as a sales enablement tool to help scale our sales......Read More
I have experimented with Consensus - it's a video sales enablement tool that allows you to create a family of use-case or feature videos and let prospects self-select which videos they're interested in. The backend provides detailed analytics on which videos have been viewed and how long. Pretty ......Read More
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