What are your go-to tools as a Product Marketing Manager?
Trying to carve out a must-have list for pmm's... I use google drive, surveymonkey, xtensio, asana, salesforce and kissmetrics most, but curious what others use. Thx!
5 Answers
Fivestars Senior Manager, Product Marketing • 8y
Not trying to deflect this, but this depends on your role, organization size, team structure, budget, target customer, and goals. That list sounds solid to me if you're a...
2235 Views
AssemblyAI CMO • 6y
Planning & execution: Asana (I'm an ex-Asana so I'm biased but I think this is the best tool to actually create project plans, keep stakeholders up to date, and make...
1082 Views
Upcoming Event
Mastering Market Research
Splunk
OpsRamp Director of Corporate Marketing • 7y
I have experimented with Consensus - it's a video sales enablement tool that allows you to create a family of use-case or feature videos and let prospects self-select whi...
759 Views
Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder • 8y
For surveys I'd highly recommend getfeedback mostly due to the salesforce integration. For internal trainings and especially if channel is a big part of your revenue gene...
735 Views
Your list seems like a solid place to start. I'd categorize tools into a few areas: Collaboration and communication: Writing and presenting is a huge part of the PMM rol...
2231 Views
Related Questions
What tools are invaluable for those new to product marketing to have familiarity/experience with?What do you enjoy most about Product Marketing? What do you dislike?What is your advise for someone looking to transition from Solution Engineering - Presales to Product Marketing within a B2B SaaS organization?How do you strengthen your product marketing skillset on the job when time is of the essence?What are 3 most important hard skills that a product marketing needs? Hard skills for example: coding, data analytics, communication, etcWhat's the best piece of career advice you've received?