Question Page

What are your go-to tools as a Product Marketing Manager?

Trying to carve out a must-have list for pmm's... I use google drive, surveymonkey, xtensio, asana, salesforce and kissmetrics most, but curious what others use. Thx!
5 Answers
Ross Overline
Ross Overline
Fivestars Senior Manager, Product MarketingAugust 15

Not trying to deflect this, but this depends on your role, organization size, team structure, budget, target customer, and goals. That list sounds solid to me if you're a midsize company with some startup bend still. Some other tools to consider:

  • Leadpages or Unbounce are solid tools for building lead generating landing pages fast.
  • Mixpanel for instrumentation.
  • Marketo for scaled lifecycle communications (SFDC integration is helpful)
  • Mailchimp for scrappy email work.
  • Redash.io is a solid SQL interface.
  • Get Adobe suite if you can. Makes content collaboration easier since many designers use it.

Hope that's helpful!

1719 Views
Robin Pam
Robin Pam
Stripe Product Marketing LeadAugust 29

Your list seems like a solid place to start. I'd categorize tools into a few areas:

  • Collaboration and communication: Writing and presenting is a huge part of the PMM role, so Google Drive and Powerpoint are key
  • Collaboration/planning: JIRA, Trello, Airtable, Asana, or any other tool (even Google Sheets!) for sharing priorities is the backbone of planning
  • Design collaboration: InvisionApp (for revving on design feedback), LucidPress (for creating scalable collateral systems), Creative Suite (for creating your own creative) -- whatever it is, make sure you are adequately equipped to collaborate with design
  • Reporting: Get good at using other teams' tools for reporting. Whether it's Salesforce, Marketo, Looker, Chartio, Brightfunnel -- know where your company's data lives and how to get at it.
  • Analytics: Ensure you are covered on both marketing and product analytics -- Google Analytics, Heap, Mixpanel, Amplitude, KissMetrics are some of the big tools in that space.
  • Sales enablement/knowledge management: I love Guru for storing our sales enablement knowledge. Way easier than the wiki we used to use. Larger sales teams may also have an email productivity tool that it can be helpful to understand to provide templates.
  • Experimentation: Coming from Optimizely, I have to advocate for building Testing into your core compentencies, both for your marketing and product team ;) Beyond optimizing conversion rates, you should be testing things like pricing and packaging, in-product onboarding, email nurtures, etc.

As a PMM, we are rarely purchasers of software, but more likely to be influencers or end users. 

 

2153 Views
Jordan Sher
Jordan Sher
OpsRamp Director of Corporate MarketingJanuary 9

I have experimented with Consensus - it's a video sales enablement tool that allows you to create a family of use-case or feature videos and let prospects self-select which videos they're interested in. The backend provides detailed analytics on which videos have been viewed and how long. Pretty functional.

714 Views
James Winter
James Winter
Telescope Partners Head of MarketingJuly 18

For surveys I'd highly recommend getfeedback mostly due to the salesforce integration. For internal trainings and especially if channel is a big part of your revenue generation I like Brainshark. I'm evaluating Showpad and Knowledgetree right now as a sales enablement tool to help scale our sales org for video hosting I'm switching from Wistia to Vidyard due to the better marketo integration. If anybody has any input on the sales enablement tools please let me know and it would be greatly appreciated.

717 Views
Christy Roach
Christy Roach
AssemblyAI VP of MarketingSeptember 9
  • Planning & execution: Asana (I'm an ex-Asana so I'm biased but I think this is the best tool to actually create project plans, keep stakeholders up to date, and make sure you hit your deadlines)
  • Team communication: Slack 
  • Messaging/presentations/anything that get's reviews: Google Docs (I never want to review or edit copy/messaging outside of a Google doc), Google Sheets, Google Slides 
  • Reporting: Looker is my favorite of the tools I've used though Tableau is another great option 
  • Email: Marketo for main Lifecycle and demandgen emails. I also like Iterable for product/behavior triggered emails 
  • Surveys: SurveyMonkey
  • Testing: Optimizely or Google Optimize
  • Sales Enablement: Guru is great
  • Design team collaboration: InVision or Figma

1035 Views
Market Research that Unlocks Growth
Thursday, June 13 • 12PM PT
Market Research that Unlocks Growth
Virtual Event
Carmelo Abate
Emmanuela Tijani, CWCA
Bárbara Manarelli Vieira
+32
attendees
Top Product Marketing Mentors
Christy Roach
Christy Roach
AssemblyAI VP of Marketing
Claudia Michon
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Julie Towns
Julie Towns
Pinterest VP, Product Marketing & Product Operations
Jenna Crane
Jenna Crane
Klaviyo Head of Product Marketing
Kevin Garcia
Kevin Garcia
Anthropic Product Marketing Leader
Amanda Groves
Amanda Groves
Enable VP of Product Marketing
Kelly Kipkalov
Kelly Kipkalov
BILL Sr Director, Product Marketing
Pulkit Agrawal
Pulkit Agrawal
Chameleon Co-founder & CEO
Ashley Faus
Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio
Beth McGrath
Beth McGrath
Coda Head of Product Marketing