What are your go-to tools as a Product Marketing Manager?

Planning & execution: Asana (I'm an ex-Asana so I'm biased but I think this is the best tool to actually create project plans, keep stakeholders up to date, and make sure you hit your deadlines) Team communication: Slack  Messaging/presentations/anything that get's reviews: Google Docs (I never want to review or edit copy/messaging outside of a Google doc), Google Sheets, Google Slides  Reporting: Looker is my favorite of the tools I've used though Tableau is another great option  Email: Mar ...Read More

Your list seems like a solid place to start. I'd categorize tools into a few areas: Collaboration and communication: Writing and presenting is a huge part of the PMM role, so Google Drive and Powerpoint are key Collaboration/planning: JIRA, Trello, Airtable, Asana, or any other tool (even Google Sheets!) for sharing priorities is the backbone of planning Design collaboration: InvisionApp (for revving on design feedback), LucidPress (for creating scalable collateral systems), Creative Suite (for ...Read More

Not trying to deflect this, but this depends on your role, organization size, team structure, budget, target customer, and goals. That list sounds solid to me if you're a midsize company with some startup bend still. Some other tools to consider: Leadpages or Unbounce are solid tools for building lead generating landing pages fast. Mixpanel for instrumentation. Marketo for scaled lifecycle communications (SFDC integration is helpful) Mailchimp for scrappy email work. Redash.io is a solid SQL int ...Read More

For surveys I'd highly recommend getfeedback mostly due to the salesforce integration. For internal trainings and especially if channel is a big part of your revenue generation I like Brainshark. I'm evaluating Showpad and Knowledgetree right now as a sales enablement tool to help scale our sales org for video hosting I'm switching from Wistia to Vidyard due to the better marketo integration. If anybody has any input on the sales enablement tools please let me know and it would be greatly apprec ...Read More